And while many individuals have had pleasant, or at least neutral experiences with online dating, those promoting the activity are often simultaneously selling it.

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And sometimes those misunderstandings occur over serious matters such as one person's desire to become physically intimate.

Of the sexual assaults documented by Britain's crime agency, "71 percent of these assaults took place on the first date and either in the home of the victim or the offender," says Aiken.

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So, me being a straight male I expect to only see women when I do searches. I feel ripped off because I paid for the enhancement.

But now I'm getting a bunch of bare chested males as matches.

Her aim is not to tear down technology that has widened our social circles marvelously, but merely to balance what she calls "the army of marketers" telling us that cyberspace is good.